Articles on: Emails

How to Use Product Recommendations in Emails and Popups

Plans: All Plans Platforms: Shopify

Overview



Learn how to enhance your marketing strategy with AfterShip Email by using AI powered product recommendations in your emails and pop-ups. It can help you increase your CTR by up-to 30% and boost sales.

What you’ll learn



How to show product recommendations in Emails
How to show product recommendations in Popups
FAQs

How to show product recommendations in Emails



Log into your AfterShip Email admin dashboard
Go to Emails and SMS > Email newsletter
Select any of the emails in which you want to show product recommendations
Click Edit


In the editor, click Content
Click Product recommendations > AI recommendations
Select the type of recommendation according to your requirements.


Please note that If you want to show Recently viewed products in a newsletter, you can show up to 12 items. However, In case of automated emails (welcome, birthday, order follow-up, etc.), you can show up to 24 products as recommendations.

Once the settings are done, click Save

How to show product recommendations in Popups



Go to Popups and forms in your AfterShip Email admin dashboard
Click Create new form campaign


Select Upsell
Click Create


Go to the Product recommendations section under Popup settings
6 Select AI-recommendations
Select the type of recommendation according to your requirements


Set the remaining sections as per your preference and also make changes in other tabs, i.e., Text and Styles.
Once done, click Save > Publish

Additional information

If you send yourself a test email, you will see the sample data in the recommendation section instead of the real data.
The order data is updated after 1 day

FAQs



1. How Bestselling products are displayed?


The logic of displaying best-selling products is:

Products that have been purchased in the last 30 days are displayed in the descending order of sales. Items that were purchased before this period are not considered.
If you have not received any order in the last 30 days, random products are shown in recommendations.
In case the shopper has already purchased all your best-selling products, the Hot Sale section is not shown.
In the event of no active products available on your store, the Hot Sale section is not shown
If the shopper has already bought any product that falls under the best-selling category, he/she will not see it as a recommendation. Instead, the other top-selling product in line is displayed in the place of that product.

2. How are the Recently viewed products displayed?


The logic of displaying recently viewed products is:

Products that were viewed in the last 30 days are displayed according to the browsing time, i.e., the products with more recent browsing time are displayed first.
If none of your products has view history, top-selling products are shown.
In the event of no active products available on your store, the Recently viewed section is not displayed.

In case you need any further assistance, please contact our support team.

Updated on: 20/02/2024

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