Articles on: Deliverability & compliance

Why Am I Not Able to Send Emails and SMS From My AfterShip Email Account

Plans: All plans Platforms: Shopify


Email and SMS marketing are essential for fostering lasting customer relationships. AfterShip Email provides a platform with customizable templates for effective customer engagement. However, certain actions may lead to account suspension, so it's crucial to avoid them.

What you'll learn

In this tutorial, we'll discuss:

What leads to account suspension
What do I need to do to get my account active again
Suggestions for reducing your campaign’s bounce rate

What leads to account suspension

Bounce rate > 4% (for emails)
Spam rate > 0.4% (for emails)
Not adhering to rules and regulations (for both emails and SMSes)

Note: A high bounce rate is typically caused by poor contact list quality. Using a purchased contact list puts your brand’s credibility at risk and also increases the spam rate.

What do I need to do to get my account active again

Clean your subscriber list to remove invalid or dormant email addresses
Review and optimize your email content, making sure it's relevant and avoids triggering spam filters
Once done, contact us to review it again and unblock your account

Note: While your account is blacklisted, all emails and SMS scheduled will stop being sent. You have to duplicate your send new emails and SMSes after getting your account unlocked.

Suggestions for reducing your campaign’s bounce rate

Ensure that your sign-up process includes email address validation measures
If you are using AfterShip popups and forms, select the popup/form > Edit > Under ‘Text’ tab, enable Email address verification
Verify your email domain to enhance your sender reputation
Segment your subscriber list and personalize your emails to target specific groups

Read Also: Learn about compliant AfterShip contacts lists

Should your account face suspension despite using legitimate customer contact details, reach out to our support team for immediate assistance.

Updated on: 11/03/2024

Was this article helpful?

Share your feedback


Thank you!