Contact tags are the best way to achieve better Customer Relationship Management (CRM). Tags are labels used for contact organization. Benefits of contact tagging

Improved management of contacts
Better segmentation by classifying customers into different segments, e.g. frequent-buyer, VIP, etc
Improved email delivery rate by directing emails to a specific audience segment based on tags

Checklist for creating tags

Tags can contain letters (a-z and A-Z), numbers (0-9), and hyphen (-)
Tags cannot contain space, an ampersand (&), equals sign (=), underscore (_), apostrophe ('), dash (-), plus sign (+), comma (,), brackets (<,>), or period (.)

Create tags

Go to Contacts > Select a contact to add tag > Edit tags



Add tag name (e.g. frequent-buyer). Click on “Create” once you have entered the tag name


Save changes

Add an existing tag to contacts

Go to Contacts > Select contact to add tag(s) > Edit tags


Select existing tag(s)


Save changes

You can add multiple tags to a contact.

Remove tags

Go to Contacts > Select contact to add tag(s) > Edit tags


Click on the “X” icon beside the tag you wish to remove


Save changes

Segment newsletters based on tags

Go to Newsletters > Edit settings


Go to “Send to” section under the Settings tab > Custom segment > Edit filters


Click on Add filter > Tags


Select tag (s) > Save changes

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