How to Customize SMS Content
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AfterShip Email lets Shopify users create flows so that everything happens according to a defined process. You can notify shoppers through customized emails and SMSes. This help guide is all about how to customize SMS content.
MS campaigns can only be received by customers located in the U.S., Canada, Australia, and UK
Make sure you keep your SMS content compliant with rules and regulations to avoid getting blocked from sending SMS via AfterShip Email
Log in to your AfterShip Email account and navigate to Flows
Decide if you want to modify the SMS content for an existing flow or create and customize a new one
Suppose you want to customize your SMS message for an existing flow. Click Edit to open the flow editor
Choose the SMS block from the editor to check its settings
Change the name and content as you like, but keep the character limit in mind before starting to customize the default SMS content
Select the checkbox to give customers the option to opt-out of receiving SMS notifications
Click Save. We will review your modified content and inform you via email within 24 hrs.
Your customized messages won’t be triggered until we review them
Merge tags can be inserted in SMS templates to auto-populate required customer and order information from our database according to the pre-purchase behavior. Each SMS type contains a list of available merge tags that can be embedded in the required place within the email subject, title, and body to import unique information. Content for each SMS varies, so we recommend auditing all the merge tags available with each template and if they are inserted correctly.
The merge tags that can be enabled for each of the below-mentioned SMS types are as follows.
Abandoned cart , Welcome, Order follow-up, and Winback SMS flows are available on all plans
Birthday, Price-drop, Back-in-stock, Browse abandonment, and Order fulfillment SMS flows are available on Pro and Enterprise plans
Overview
AfterShip Email lets Shopify users create flows so that everything happens according to a defined process. You can notify shoppers through customized emails and SMSes. This help guide is all about how to customize SMS content.
MS campaigns can only be received by customers located in the U.S., Canada, Australia, and UK
Make sure you keep your SMS content compliant with rules and regulations to avoid getting blocked from sending SMS via AfterShip Email
Customize your SMS content
Log in to your AfterShip Email account and navigate to Flows
Decide if you want to modify the SMS content for an existing flow or create and customize a new one
Suppose you want to customize your SMS message for an existing flow. Click Edit to open the flow editor
Choose the SMS block from the editor to check its settings
Change the name and content as you like, but keep the character limit in mind before starting to customize the default SMS content
Select the checkbox to give customers the option to opt-out of receiving SMS notifications
Click Save. We will review your modified content and inform you via email within 24 hrs.
Your customized messages won’t be triggered until we review them
Merge tags (custom variables)
Merge tags can be inserted in SMS templates to auto-populate required customer and order information from our database according to the pre-purchase behavior. Each SMS type contains a list of available merge tags that can be embedded in the required place within the email subject, title, and body to import unique information. Content for each SMS varies, so we recommend auditing all the merge tags available with each template and if they are inserted correctly.
The merge tags that can be enabled for each of the below-mentioned SMS types are as follows.
| Merge tag | Description | SMS type |
|---|---|---|
| STORE_NAME | Identifies the eCommerce store name from which the SMS is coming | All |
| STORE_URL | Identifies the eCommerce store URL from which the SMS is coming | All |
| CONTACT_FNAME | Specifies the SMS recipient’s first name | All |
| CONTACT_LNAME | Specifies the SMS recipient’s last name | All |
| CONTACT_NAME | Specifies the SMS recipient’s full name | All |
| COUPON_CODE | Provides a promo code currently running in your store and offered by you. Shoppers can apply the code to their next purchase | All |
| PRODUCT_DETAIL_URL | Specifies the URL of the active product listing on your store | Back-in-stock |
| PRODUCT_CHECKOUT_URL | Specifies the URL to redirect user to the cart with the specific item added, which is now back in stock and ready for purchase | Back-in-stock emails |
| Specifies the URL to redirect user to the cart with the specific item added, which has now dropped in price and is ready for purchase | Price drop | |
| EVENT_DROP_PERCENT | Specifies the percentage drop in the product's price | Price drop |
| WELCOME_COUPON_CODE | Provides a promo code to SMS subscribers. Shoppers can apply the code to their next purchase | Welcome subscribers |
| REWARD_TITLE | Specifies the reward title | Welcome subscribers |
| ORDER_CHECKOUT_URL | Gives a link to the customer’s abandoned cart | Abandoned cart |
| TRACKING_URL | Specifies the URL to allow customers to track the status of the order | Order fulfilment |
| CARRIER_NAME | Specifies the name of the carrier handling the fulfillment and delivery of the order | Order fulfilment |
| TRACKING_NUMBER | Specifies the tracking number of the order | Order fulfilment |
| ORDER_NUMBER | Specifies the number identifying a purchase or order placed by a customer on an eCommerce platform | Order fulfilment |
| ADDRESS | Specifies customer’s address | Order fulfilment |
Supported plans
Abandoned cart , Welcome, Order follow-up, and Winback SMS flows are available on all plans
Birthday, Price-drop, Back-in-stock, Browse abandonment, and Order fulfillment SMS flows are available on Pro and Enterprise plans
Updated on: 15/05/2024
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