Articles on: Emails

How to Send Price Drop Emails With AfterShip Email

Low sales and cart abandonment are the two things that put online store owners in the spot of bother because it becomes hard for them to accomplish business goals and beat the competition.

AfterShip Email helps to trigger price drop emails so that inactive customers can be turned into active ones.

Steps to send price drop emails

A price drop email will only contain one product. In case your store visitor adds multiple products in the cart but doesn’t check out, and the price for those products gets dropped later on then he/she will receive multiple price drop emails, depending on how many products were added earlier.
Go to the ‘Price drop emails’ section > Click on the three horizontal dots (⋯) of the given price drop email and tap on ‘Edit’

You’ll see three tabs: ‘Settings,’ ‘Content,’ and ‘Styles’


It has 6 sections to set:

Status: Enable or disable your price drop email by simply clicking on the right radio button

Campaign name: Give your email campaign a name

Email subject: Enter a catchy subject line to ensure a better email open rate in the ‘Email subject line’ field. You can also use multiple merge tags if you want to. Besides this, you can enter content in the ‘Preview text’ field to give a brief about your email to recipients

Sender Info: Enter the email address from which you want to send price drop emails in the ‘Send from email’ field. Also, mention the name in the ‘Sender name’ field, which you want recipients to see when they receive the email. Also, decide whether you want to receive replies on the same email address or any other

Note: Your email address should be verified by us if you want to use it to send emails. Otherwise, you will be able to trigger emails from this ID: (default)

Trigger settings: Define the triggers for your price drop email. You can set the abandoned time and price drop (in terms of percentage and fixed amount)

AfterShip branding: The ‘Powered by Automizely’ tag will be added to your price drop email by default, given the fact that it is a core feature of AfterShip Email. However, if you want to remove it, connect with our support team


The content tab shows 4 sections by default: ‘Header,’ ‘Text,’ ‘Price drop,’ and ‘Footer’.

You can add more content blocks by simply clicking on ‘Add blocks’.


In this section, you can add your brand logo along with a dedicated URL to redirect email recipients to your store so that they can learn about your offerings.

In case your brand logo isn’t ready yet, simply mention your store name in the email.

Content blocks

You'll see the padding option for both 'Top' and 'Bottom' in all content blocks, so set it in a way that makes your email look awesome and clutter-free 😄
1. Text

Decide the alignment, size, and weight of your email content. Although description text is already there by default, you can modify it according to your needs and also use the merge tags for the same.

2. Price drop

It’s all about choosing the size of the product image and giving your button a name. Upon clicking the button, the recipient will be redirected to the product detail page.

As its name suggests, this content block lets you add clickable text.

This block lets you add social media links to gain more followers. Facebook, Twitter, Instagram, and YouTube are the default choices, however, you can add more social networking links by simply clicking on ‘Add logo’

5. Bar

It lets you add a promotional bar to your email. You can easily customize its color and text. Even, the desired URL can be added to make its content clickable. To learn in-depth, click here.

6. Countdown timer

You can put a countdown timer to create a sense of urgency for the recipient. It’s customizable too. For more details, click here.

7. Image

It lets you upload an image (below 2 MB) in these formats: .jpg, .jpeg, .gif, and .png.

Also, you can adjust the image width and add a URL to make your image clickable.

In the description field, you can add the address of your company and other valuable information to build authenticity. Keep one thing in mind that 5000 characters (including spaces and symbols) are the maximum limit.


As its name suggests, this tab is all about styling. So, choose the desired font and define colors with respect to the email background, text, button, header, and footer.

Now, send yourself a test email to ensure everything is good. Once done, hit the ‘Save’ button to finalize your price drop email, which will be sent automatically based on your trigger settings.

In case you need help, chat with our support team now

Updated on: 05/07/2023

Was this article helpful?

Share your feedback


Thank you!