Articles on: Flows

How to Optimize Customer Retention With AfterShip's Birthday Emails

Plans: Premium, Enterprise Platforms: Shopify


Leveraging birthday emails is a powerful strategy to engage customers, showcasing a 4x higher conversion rate compared to other promotional emails.

What you’ll learn

In this tutorial, we’ll discuss:

Why opt for AfterShip Email for birthday emails
How to send birthday emails

Why opt for AfterShip Email for birthday emails

Revenue boost: Offer personalized discounts on birthdays to drive upsells and increase revenue.
Automated emails: Easily schedule and automate birthday emails for customer engagement.
Nurture customer relationships: Demonstrate care by rewarding customers, thereby enhancing customer retention rates.
Expand social media reach: Seamlessly link your social media profiles and grow your follower base.
Effortless customization: With a flexible drag-and-drop editor, craft personalized emails without any coding hassle.

How to send birthday emails

Customize settings

Navigate to Emails and SMS > Flows > Choose Customer birthday > Create

Within the flow editor, access the Trigger event > Define trigger settings > Save

Customize Text and Style

Click Send email

In the Settings tab, add the Email subject and Sender info
In the Content tab, edit blocks:
Header: Replace the default logo with your store’s logo
Footer: Modify description and address
Body: Adjust blocks based on preferences
Under the Styles tab, personalize text and style and click Save
Discover more about using AfterShip Email Editor in detail here.

Initiate email dispatch

After customization, send a test email to preview. Toggle the Enabled option under Status and click Save to activate.

Please check the visual representation of the email layout below:

If you have any queries, feel free to connect with our support team for quick assistance.

Updated on: 04/03/2024

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